The Magic in Service Recovery: Spinning Your Customer Service Mistakes into Gold
It's simple, yet not many companies practice the magic of service recovery.
The magic in service recovery occurs when a front-line employee solves a customer's problem and does so in 60 seconds or less. Acting quickly, taking responsibility, making an empowered decision, and compensating the customer will result in customer loyalty that will increase your sales and profits and help to ensure your success in an increasingly competitive world.
In today's fast-paced world we need service recovery almost everywhere we go - from the grocery store, to our banks (everyone has had a problem here), to our cable (very frustrating), to service providers at home, and so on. It's frustrating, and customers can vent their problems and dissatisfaction in person, on the phone, on the Internet, and to their friends and family.
But the exact opposite is true if the magic of service recovery is used. Service recovery can have a major impact on an organization's bottom line with word-of-mouth...